Professor: Minhaaj Rehman

Office: DMS Building, IUB Bahawalpur.


Password: mrehman

Contact hours:
Monday - Friday 9 AM to 5 PM or by appointment.


This course is designed to give students a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program. The various types of business communication media are covered. This course also develops an awareness of the importance of succinct written expression to modern business communication. Many of the assignments are to be keyboarded.


Course Syllabus







Exams and grades

There will be weekly assignments and surprise quizzes, Midterm Exam, and a Final Exam. Course grades are usually determined by the weighted sum of class participation, behavior & attendance (5%) Assignments & quizzes (20%), Midterm (25%) and Final (50%). Grading criteria can be changed and will be communicated in time. Communication is not a reproduction exercise but a creative process. It will includes following but not limited to class games, case studies, puzzles,  mobile app learning,  event organization, debates, presentations and research paper writing. 

Guest Speakers

There will guest lectures from different fields coming to classes and talking to you about their research and its impact. Attendance is mandatory in these lectures. 

Brief Introduction

Communication is neither the transmission of a message nor the message itself. It is the mutual exchange of understanding, originating with the receiver. Communication needs to be effective in business. Communication is the essence of management. The basic functions of management (PlanningOrganizingStaffingDirecting and Controlling) cannot be performed well without effective communication.


Business communication involves constant flow of information. Feedback is integral part of business communication. Organizations these days are very large and involve large number of people. There are various levels of hierarchy in an organization. Greater the number of levels, the more difficult is the job of managing the organization. Communication here plays a very important role in process of directing and controlling the people in the organization. Immediate feedback can be obtained and misunderstandings if any can be avoided. There should be effective communication between superiors and subordinated in an organization, between organization and society at large (for example between management and trade unions). It is essential for success and growth of an organization. Communication gaps should not occur in any organization.

Business Communication is goal oriented. The rules, regulations and policies of a company have to be communicated to people within and outside the organization. Business Communication is regulated by certain rules and norms. In early times, business communication was limited to paper-work, telephone calls etc. But now with advent of technology, we have cell phones, video conferencing, emails, satellite communication to support business communication. Effective business communication helps in building goodwill of an organization.

Business Communication can be of two types:


  1. Oral Communication - An oral communication can be formal or informal. Generally business communication is a formal means of communication, like : meetings, interviews, group discussion, speeches etc. An example of Informal business communication would be - Grapevine.



  2. Written Communication - Written means of business communication includes - agenda, reports, manuals etc.

Lecture 2

Communication Skills in 21st century require complete mastery of softwares that we use in educational technology and office applications. Following is the list of softwares and tools i would like you to master. Please note that all students are required to have smartphones and internet access in class because many of the tutorials and games will be played with the help of apps.

  1. Wordweb, desktop dictionary.

  2. Evernote - Notes taking software

  3.  The Sage, desktop thesaurus

  4. Advanced English Dictionary & Thesaurus - Android 

  5.  Grammarly - For syntax and grammar correction.

  6. Microsoft Powerpoint

  7. Microsoft Word

  8. Google or Microsoft Drive

  9. Free PDF books download

  10. Google Scholar for research paper search.

  11. Kahoot App for class games.

  12. Wunderlist App for organization and productivity

  13. LinkedIn Profile

Lecture 3

Email is probably the most important communication method in formal communications. Its importance and impact cannot be downplayed and any communication class is incomplete with out it. Please look at the presentation below to go through the important concepts and etiquette for sending and receiving emails.  You might want to review some sample emails and create email templates for your email. Goodluck writing stunning emails! 

Lecture 4

Lecture 5,6,7,8,9

Debate Topic 1

Cell phones should be banned in schools

Group A should speak in favor.

Group B should speak against the statement above.

Debate Topic 2.

Healthcare should be universal.

Group A will speak in favor of the statement.

Group B will speak against the statement. 

Debate Topic 3.

Education should be free.

Group A will speak in favor of the statement.

Group B will speak against the statement. 

Debate Topic 4.


Universal Basic Income is a human right.

Group A will speak in favor of the statement.

Group B will speak against the statement. 

Debate Topic 5.

Immigration is a problem.

Group A will speak in favor of the statement.

Group B will speak against the statement. 

Lecture 10

Lecture 11

Sample Paper for Mid Term

Research Steps

  1. Selection of Research Problem

  2. Extensive Literature Review

  3. Making Hypothesis

  4. Preparing the Research Design

  5. Sampling

  6. Data collection

  7. Data Analysis

  8. Hypothesis Testing

  9. Generalization and Interpretation

  10. Preparation of Report

Sample Paper

Lecture 12,13,14,15

Research Seminars

Lecture 16,17

Lecture 18,19

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